KOMUNIKASI PERSONAL TERHADAP NILAI TRANSAKSI DAN KEPUASAN KONSUMEN

Authors

  • Anuraga Kusuma Universitas Ibn Khaldun Bogor

DOI:

https://doi.org/10.32832/inovator.v9i1.2993

Keywords:

Communication Business, Costumer Satisfaction

Abstract

The purpose of this study is to see how the personal communication of MSMEs jelly milk in Tanah Sareal Kota Bogor district on transaction value and customer satisfaction.  In this study found as many as 20 customer samples were interviewed 18 people who have confidence in jelly milk products marketed in Tanah Sareal sub-district, Bogor City.  While the value of consumer transactions increases by 20% every week.  This study shows that personal communication practiced from the dairy food business in Tanah Sareal, Bogor City, was a consumer supporting factors for conducting transactions and satisfaction with jelly milk products.

Author Biography

Anuraga Kusuma, Universitas Ibn Khaldun Bogor

MSDM

References

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Kanaidi(.2010), Pengaruh Customer Relationship, Citra Perusahaan, dan Customer Trust Terhadap Loyalitas. "COMPETITIVE” Majalah, Ilmiah Volume 6 No.2. Desember 2010, ISSN: 0216 –2539

Kotler, Philip,(2012). Manajemen Pemasaran (Terjemahan). Edisi Milenium. Jilid 1. PT Prenhallindo. Jakarta.

Mirjana Radovic.(2018). The Importance Of Communication In Business Management. Belgrade Serbia 2018.

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Published

2020-05-13

How to Cite

Kusuma, A. (2020). KOMUNIKASI PERSONAL TERHADAP NILAI TRANSAKSI DAN KEPUASAN KONSUMEN. Inovator, 9(1), 1–7. https://doi.org/10.32832/inovator.v9i1.2993

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