Strategi Telkomsel dalam Transformasi menjadi Perusahaan Digital
DOI:
https://doi.org/10.32832/jm-uika.v10i2.2364Keywords:
Strategi, Transformation digital, digital companyAbstract
The transformation to digital companies must be carried out by Telkomsel according to Gerhard Berhold, 2019 there are 5 basic things why companies must transform to digital; Increased customer demand, higher procurement competencies, growing competition, fast pace, new technology. Digital technology that has not been well anticipated causes the company's revenue to decline. This research will see whether the transformation carried out by Telkomsel is going well. Using John Kotter's theory in his book 8 Steps Process for Leading Change. The results obtained are all the steps that have been done well by Telkomsel, except for one step which is to formulate and socialize the vision of transformation.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
