Ibrahim, Fauziah, and Hartanti Nugrahaningsih. “Analisis Pengaruh Strategi Pemasaran Digital Terhadap Preferensi Belanja Generasi Z Di Platform E-Commerce”. Diversity: Jurnal Ilmiah Pascasarjana 5, no. 3 (December 5, 2025): 200–214. Accessed February 1, 2026. https://ejournal.uika-bogor.ac.id/index.php/Diversity/article/view/21363.