ROM DONA, N.; NUGRAHANINGSIH, H.; SRI WAHYUNI, N. A. The Effect of live Streaming and Affiliate Marketing on Shopee Consumers’ Impulsive Buying. inovator, [S. l.], v. 15, n. 1, p. 112–121, 2026. DOI: 10.32832/inovator.v15i1.24123. Disponível em: https://ejournal.uika-bogor.ac.id/index.php/INOVATOR/article/view/24123. Acesso em: 7 oct. 2026.