Rizal, Saepul, Popy Novita Pasaribu, and Nandang Sutisna. “Understanding Zalora’s Neuromarketing-Based Online Marketplace Customer Choices”. INOVATOR 12, no. 2 (August 29, 2023): 264–287. Accessed September 27, 2024. https://ejournal.uika-bogor.ac.id/index.php/INOVATOR/article/view/17633.