FAKTOR PENGGUNAAN E-WALLET PADA GENERASI MILENIAL DI AREA SOLO RAYA
DOI:
https://doi.org/10.32832/manager.v5i3.7718Keywords:
Persepsi kemudahan, kenyamanan, niat menggunakan, e-wallet.Abstract
Abstract This goal of the study .is to determine what factors .influence the millennial generation in using e-wallet, especially in the Solo Raya area. The .independent .variable .in .this .study .is perceived ease of use and convenience in .using e-wallet. The .dependent .variable .in .this study is the intention to use. This research is quantitative research and involves 225 respondents in the millennial generation in the Solo Raya area. The technique of distributing questionnaire items is using the Google Form which is distributed through social media. Statistically, the result of this study is that the perceived ease of use and convenience in using e-wallet 59,7% significantly affects the intention to use e-wallet. This means that the factor that causes the millennial generation to use e-wallet is the perceived ease of use and convenience in using e-wallet.
Abstrak Dalam=penelitian ini peneliti bertujuan dalam rangka mengetahui factor apa saja yang memepengaruhi generasi milenial dalam menggunakan e-wallet, khususnya di area Solo Raya. Variabel independent yang digunakan oleh peneliti pada penelitian ini adalah persepsi kemudahan dan kenyamanan, sedangkan variabel dependen yang digunakan oleh peneliti pada penelitian ini adalah niat menggunakan. Penelitian ini merupakan penelitian kuantitatif dan melibatkan 225 responden pada generasi milenial di area Solo Raya. Teknik penyebaran item kuesioner dilakukan dengan .aplikasi .google .form yang disebarkan melalui social media.Secara statistic, hasil \dari penelitian \ini adalah \bahwa persepsi \kemudahan dan \kenyamanan berpengaruh .signifikan .terhadap .minat .menggunakan sebesar 59,7%. Hal tersebut berarrti bahwa factor yang menyebabkan \generasi milenial \dalam .\menggunakan ewallet adalah persepsi kemudahan dan kenyamanan dalam .menggunakan e-wallet.
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