[1]
Azizah, N.L., Pratiwi, H.W. and Apriliyanto, N. 2026. Brand Equity as Mediator in the Effect of Viral Marketing and Online Reviews on Impulsive Buying of Fashion Product . Jurnal Manajemen. 17, 1 (Feb. 2026), 161–179. DOI:https://doi.org/10.32832/jm-uika.v17i1.21004.