ARISTA, S. W.; HERMAWAN, S.; SUKMONO, R. A. Analysis of Digital Marketing Implementation, 7P Marketing Mix Strategy, and Product Innovation to Increase Sales Volume through Competitive Advantage as an Intervening Variable in Sidoarjo Regency MSMEs: Analisis Implementasi Digital Marketing, Strategi Bauran Pemasaran 7P, dan Inovasi Produk Guna Meningkatkan Volume Penjualan Melalui Competitive Advantage Sebagai Variabel Intervening Pada UMKM Kabupaten Sidoarjo. Jurnal Manajemen, [S. l.], v. 16, n. 1, 2025. DOI: 10.32832/jm-uika.v16i1.18523. Disponível em: https://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/18523. Acesso em: 21 jan. 2025.