AZIZAH, Nurifa Laksmitasari; PRATIWI, Hasna Widya; APRILIYANTO, Nanang. Brand Equity as Mediator in the Effect of Viral Marketing and Online Reviews on Impulsive Buying of Fashion Product . Jurnal Manajemen (Edisi Elektronik), [S. l.], v. 17, n. 1, p. 161–179, 2026. DOI: 10.32832/jm-uika.v17i1.21004. Disponível em: https://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/21004. Acesso em: 2 nov. 2026.