AZIZAH, N. L.; PRATIWI, H. W.; APRILIYANTO, N. Brand Equity as Mediator in the Effect of Viral Marketing and Online Reviews on Impulsive Buying of Fashion Product . Jurnal Manajemen, [S. l.], v. 17, n. 1, 2026. Disponível em: https://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/21004. Acesso em: 1 feb. 2026.