IBRAHIM, Fauziah; PASARIBU, Popy Novita; SAKDIAH, Baiq; PRATAMA, Hadi Azis; RIZKY, Muhamad; LUSITA. Engaging Generation Z through K-popfication: The Role of Buzz and Viral Marketing in Building MSME Brand Awareness. Jurnal Manajemen (Edisi Elektronik), [S. l.], v. 17, n. 2, p. 349–359, 2026. DOI: 10.32832/jm-uika.v17i2.21647. Disponível em: https://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/21647. Acesso em: 2 nov. 2026.