IBRAHIM, F.; PASARIBU, P. N.; SAKDIAH, B.; PRATAMA, H. A.; RIZKY, M.; LUSITA. Engaging Generation Z through K-popfication: The Role of Buzz and Viral Marketing in Building MSME Brand Awareness. Jurnal Manajemen, [S. l.], v. 17, n. 2, 2026. DOI: 10.32832/jm-uika.v17i2.21647. Disponível em: https://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/21647. Acesso em: 12 apr. 2026.