Ibrahim F, Pasaribu PN, Sakdiah B, Pratama HA, Rizky M, Lusita. Engaging Generation Z through K-popfication: The Role of Buzz and Viral Marketing in Building MSME Brand Awareness. JM-UIKA [Internet]. 2026 Apr. 5 [cited 2026 Apr. 12];17(2). Available from: https://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/21647