THE IMPACT OF SERVICE QUALITY, PRICE, AND PROMOTION ON CUSTOMER SATISFACTION AT MIROTA KAMPUS YOGYAKARTA

Authors

  • Chrisentianus Abdi Saptomo Universitas Kristen Immanuel
  • Charen Pomantow Universitas Kristen Immanuel
  • Ade Kristianus Kaloeti Universitas Kristen Immanuel

DOI:

https://doi.org/10.32832/manager.v7i1.19702

Abstract

The aim of this study is to analyze the significance of the influence of service quality, price, and promotion on customer satisfaction. This research is a quantitative study using secondary data and primary data obtained from questionnaires that have been filled out. The population in this study is all customers who have shopped at Mirota Kampus. Sampling was done using purposive sampling method and obtained 100 respondent samples for the study. The analysis tools used are multiple linear regression and f-test. Based on the analysis results, it shows that service quality, price, and promotion partially have a significant influence on customer satisfaction. Furthermore, the variables of service quality, price, and promotion
simultaneously have a significant influence on customer satisfaction.

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Published

2024-02-13

How to Cite

Saptomo, C. A., Pomantow, C., & Kaloeti, A. K. (2024). THE IMPACT OF SERVICE QUALITY, PRICE, AND PROMOTION ON CUSTOMER SATISFACTION AT MIROTA KAMPUS YOGYAKARTA. Manager : Jurnal Ilmu Manajemen, 7(1), 15–24. https://doi.org/10.32832/manager.v7i1.19702

Issue

Vol. 7 No. 1 (2024): FEBRUARI

Section

Articles

License

Copyright (c) 2024 Chrisentianus Abdi Saptomo, Charen Pomantow, Ade Kristianus Kaloeti

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.