Kepercayaan dan Keamanan Konsumen terhadap Minat Beli di situs Online (Studi Kasus pengunjung situs Lazada di Jakarta Timur)

Resa Nurlela Anwar, Aulia Afifah

Abstract


The internet is growing rapidly with an increasing number of regular users. Many people cannot escape the internet in their daily lives and this affects their consumption patterns. The internet has an important role in supporting the development of e-commerce in conducting online transactions. Many online shopping stores have sprung up making people more often make purchasing decisions on a product, and online shopping alone is considered to be much easier and more effective. The purpose of this study was to determine and analyze the influence of consumer trust and security on buying interest on the Lazada site (Survey of visitors to the Lazada site in East Jakarta). The population in this study is Lazada Site Visitors who reside in East Jakarta during January - June 2018 with a total sample of 100 respondents selected using purposive sampling technique. Primary data collection using questionnaires and secondary data collection using literature study. Testing the hypothesis in this study using multiple linear regression analysis with a significance value of a = 10% (0.10). The results showed that trust and security partially and simultaneously have a significant effect on corporate image. Partially, confidence influences asking for a purchase of 9.3% and security has a significant effect on buying interest of 6.3%. The R Square value obtained through testing the determinant coefficient (R2) is what means that advertising affects the company's image by 15.9% and the rest is influenced by other factors not examined in this study.


Keywords


Consumer Trust; Security; Buying Interest; Lazada

Full Text:

PDF

References


Ardianto Kusuma. 2016. Analisis Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Pembelian Secara Online Di Website Tokopedia. Universitas Islam Indonesia Yogyakarta

Inas Rafidah. 2017. Analisis Keamanan Kemudahan Dan Kepercayaan Terhadap Keputusan Pembelian Secara Online Di Lazada. Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya. Jurnal Ilmu Dan Riset Manajemen Volume 6, Nomor 2, Februari 2017

Juniar Pantjawati. 2015. Pengaruh Kualitas Layanan Terhadap Minat Pembelian Ulang Melalui Kepuasan Pelanggan Di Kartini Restoran Surabaya Plaza Hotel. STIE Perbanas Surabaya

Kevin & Puspita. 2016. Pengaruh Verifikasi Keamanan Online Terhadap Kepercayaan Dan Minat Beli Konsumen. Fakultas Ekonomi dan Bisnis. Universitas Telkom. Vol.3, No.3 December 2016

Nurlina. 2017. Pengaruh E-Service Quality dan Kepercayaan Online Terhadap Minat Pembelian Toko Online Di Tokopedia. Komputerisasi Akuntansi, Politeknik LP3I Jakarta. Jurnal Lentera Bisnis. Vol .6 No 2, November 2017

Rosian Anwar Dan Wijaya Adidarma. 2016. Pengaruh Kepercayaan Dan Risiko Pada Minat Beli Belanja Online. Fakultas Teknik Dan Ilmu Komputer Universitas Bakrie .Jurnal Manajemen Dan Bisnis Sriwijaya Vol. 14 No.2 Juni 2016

Sugiyono. 2016. Statistika Untuk Penelitian. Bandung : Alfabeta.

Sugiyono. 2016. Metode Penelitian (Kuantitatif, Kualitatif dan R&D). Bandung : Alfabeta.

Wenny, dkk. 2015. Analisis Pengaruh Harga Dan Kepercayaan Terhadap Minat Beli Dan Implikasinya Pada Keputusan Pembelian Produk Secara Online Melalui Media Sosial Facebook (Studi Kasus Di Forum Jual-Beli Kota Pangkalpinang). STIE-IBEK Bangka Belitung. Jurnal Ilmiah Progresif Manajemen Bisnis (JIPMB), Volume 3, Nomor 2, November 2015




DOI: http://dx.doi.org/10.32832/jm-uika.v9i1.1316

Article Metrics

Abstract view : 1329 times
PDF - 1623 times

Refbacks

  • There are currently no refbacks.




Penerbit: LPPM UIKA BOGOR. Pengelola: UPT Jurnal & Publikasi Ilmiah

Gedung Sekolah Pascasarjana Universitas Ibn Khaldun Bogor

Jl. K.H. Sholeh Iskandar km 2 Bogor 16162 Jawa Barat, Indonesia Telp/Fax: 0251-8335335.

 

Statistik Kunjungan Flag Counter

 

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License