E Zakat Education In Islamic Boarding Schools: The Relationship Between Persuasive Communication By The Darussyifa Islamic Boarding School Upz And Increasing Interest In Zakat
Keywords:
Zakat, Persuasive Communication, Communicator Motivation;, UPZ, Donor Interest.Abstract
Zakat education in Islamic boarding schools is an important instrument in fostering religious awareness and reducing social inequality through the fair distribution of wealth. However, the potential of zakat in Indonesia is still far from being realized, including in Islamic boarding schools, which have a large Muslim community base. This study aims to analyze the role of zakat education through the persuasive communication strategies of the Zakat Collection Unit (UPZ) of the Darussyifa Al-Fithroh YASPIDA Islamic Boarding School in Sukabumi in increasing the interest of muzaki. The research method used a quantitative approach with a field study design. The research sample consisted of 63 respondents determined using the Slovin formula from a population of 168 muzaki. Data were collected through a five-point Likert scale questionnaire and then analyzed using significance tests and determination coefficients. The results showed that the motivation dimension had a significant effect on the interest of muzaki in paying zakat (p = 0.004), while the communicator's ability dimension was not significant (p = 0.127). The R² value of 0.931 indicates that the persuasive communication model can explain 93.1% of the variation in muzaki interest. However, the message relevance (45.1%) and follow-up motivation (50.7%) indicators are still relatively low. These findings confirm that emotional factors are more dominant than technical skills in influencing muzaki interest. The practical implications of this study encourage the optimization of peripheral pathways in the Elaboration Likelihood Model through emotional narratives, inspirational figures, and mustahik testimonials. Further research is recommended to explore the role of digital media, audience segmentation, and visual storytelling in strengthening the message of zakat.
References
Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies, 2(4), 314-324.
Alfahri, R. Y. (2022). Persuasive communication strategies of the public relations division of the Husnul Khotimah Islamic boarding school in building a positive image (Bachelor's thesis, Faculty of Da'wah and Communication Sciences, Syarif Hidayatullah State Islamic University Jakarta).
Arifin, S., & Husin, A. (2024). Persuasive communication (a study of Quraish Shihab's da'wah on the Narasi TV YouTube channel). Al-Maquro': Journal of Islamic Communication and Broadcasting, 5(2).
Azhar, F. (2025). The concept of a communicative city as an effort to bridge the digital divide. Desa-Kota: Journal of Regional, Urban, and Settlement Planning, 7(1), 188-197.
Bango, F. S., Djafar, L., Mozin, N., & Bango, F. S. (2025). The efficiency of zakat collection units (UPZ) in managing zakat to strengthen the people's economy. Ganec Swara, 19(1), 30-36.
Fadhlillah, T. (2023). Analysis of transparency and accountability on the interest of muzakki in paying zakat (Doctoral dissertation, UIN Ar-Raniry Banda Aceh).
Hermawan, S., Kautsar, I. A., & Berkah, D. (2024). Textbook on Islamic law and fundraising strategies for zakat, infaq, and sadaqah (ZIS) Lazismu East Java. Umsida Press, 1-176.
Ilyas, M. Z. (2019). Fundraising strategies to increase the number of muzakki at the national zakat institution (Laznas) Daarut Tauhiid Peduli (DT Peduli) Jakarta Branch (Bachelor's thesis, Faculty of Da'wah and Communication Sciences, Syarif Hidayatullah State Islamic University Jakarta).
Jubaidah, H. N., Hermawan, M. Z., Rabbany, R. K., Triyana, T., & Dzikrayah, F. (2025). The role of zakat in promoting economic growth and social welfare. Islamic Economics and Business Review, 4(1), 13-29.
Karim, A. (2015). The social and spiritual dimensions of zakat worship. ZISWAF: Journal of Zakat and Waqf, 2(1), 1-22.
Maula, N. M. (2024). Persuasive communication strategies in building brand awareness for the Salafiyah Syafi'i Akrom Pekalongan Islamic Boarding School (Doctoral dissertation, UIN KH Abdurrahman Wahid Pekalongan).
Muhammad, I. W. (2022). Communication strategies of zakat administrators and muzakki in paying zakat (Study: National Zakat Agency (BAZNAS) of West Lampung Regency) (Doctoral dissertation, UIN RADEN INTAN LAMPUNG).
Nikma, R., & Ghufron, M. I. (2025). Zakat as a catalyst for economic independence: the strategic role of Laziskaf. Sibatik Journal: Scientific Journal in the Fields of Social, Economic, Cultural, Technology, and Education, 4(6), 789-800.
Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion BT - communication and persuasion: Central and peripheral routes to attitude change (R. E. Petty & J. T. Cacioppo (eds.); pp. 1–24). Springer New York. https://doi.org/10.1007/978-1-4612-4964-1_1
Rahayu, S. M. (2023). Strategies for collecting zakat funds through digital technology at the Nur Rosyidah Magetan Foundation (Doctoral dissertation, IAIN Ponorogo).
Ramadhan, M. (2024). Analysis of factors contributing to muzakki reluctance to pay zakat through Baznas Pinrang (Doctoral dissertation, IAIN Parepare).
Ridawana, A. N. (2025). Analysis of transparency, accountability, and responsibility in zakat management on the perception of muzakki at WIZ in Palopo City (Doctoral dissertation, IAIN Palopo).
Rostiana, S. A. (2021). Factors influencing millennial Muslims' decisions to pay zakat online through fintech platforms (an empirical study of millennial muzakki in the Greater Jakarta area).
Safika, S., & Mardikaningsih, R. (2025). The influence of trust and religiosity on online almsgiving decisions. Currency (Journal of Economics and Islamic Banking), 3(2), 442-467.
Sholahuddin, M. (2024). The influence of understanding, trust, and income on the interest of muzakki in paying zakat with service quality as a moderating variable at the national zakat agency in Jepara Regency (Doctoral dissertation, Islamic University of Indonesia).
Sholikhah, L. U. (2025). Public relations strategies of the Mambaus Sholihin Islamic Boarding School in maintaining the positive image of the boarding school through the Al-fikrah media (Doctoral dissertation, Maulana Malik Ibrahim State Islamic University).
Silastia, S., Rahmadini, S., Mayvea, N. A. J., Abdillah, A., & Suharyat, Y. (2023). The model of zakat, infaq, and shodaqoh management in the development of a country. Student Scientific Creativity Journal, 1(3), 393-413.
Sukendar, E. A. R., & Vidho, R. (2025). Digital fundraising in zakat institutions: An in-depth analysis of methods and effectiveness of donor participation. Tasyri': Journal of Islamic Law, 4(1), 289-304.
Wahyuni, S. (2023). The influence of accountability, transparency, service quality, and muzaki income on the interest in paying zakat at BAZNAS in Bogor City (Bachelor's thesis, Faculty of Economics and Business, UIN Syarif Hidayatullah).
Widya, O. P. (2023). Fundraising strategies of the national zakat agency (BAZNAS) in increasing muzzaki in Bandar Lampung City (Doctoral dissertation, UIN Raden Intan Lampung).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Ta'dibuna: Jurnal Pendidikan Islam
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Penulis memberikan hak cipta karyanya kepada jurnal yang dilisensikan dengan CC-BY-SA or The Creative Commons Attribution–ShareAlike License yang memungkinkan orang lain untuk menggunakan karya dengan pengakuan kepengarangan karya dan publikasi awal dalam jurnal ini.
