Factors That Influence Brand Loyalty In Skintific Consumers

Authors

  • Ayu Meiratara Karunika Meta Candani Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya
  • Yuniardi Rusdianto

DOI:

https://doi.org/10.32832/jm-uika.v14i2.14178

Abstract

Currently, the development of the beauty industry has a very rapid growth with very high competition. Proven by the emergence of various brands of beauty products on offer, ranging from products for facial skin, lips to whole body care. the purpose of the study was to determine the brand image, brand trust, and perceived quality simultaneously significant effect on brand loyalty in skintific products. This study uses descriptive and associative approach methods as the basis for the form of research, the population in this study were female teenagers in Surabaya City, namely 117,814 people with a sample size of 100 female teenagers in Surabaya City who used Skintific products. The results of this study are that the Brand Image variable (X1) has no partial effect on Brand Loyalty (Y), the Brand Trust variable (X2) has a partial effect on Brand Loyalty (Y), the Perceived Quality variable (X3) has a partial effect on Brand Loyalty (Y).

Vol 14 No 2 Juni 2023

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Published

05-06-2023

How to Cite

Candani, A. M. K. M., & Yuniardi Rusdianto. (2023). Factors That Influence Brand Loyalty In Skintific Consumers. Jurnal Manajemen, 14(2), 249–263. https://doi.org/10.32832/jm-uika.v14i2.14178

Issue

Vol. 14 No. 2 (2023): Jurnal Manajemen (Edisi Elektronik)

Section

Articles

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