Traditional Market Management Strategy (Case Study: Markets and Market Ciawi Jasinga In Bogor Regency)

Authors

  • Mahfuddin Mahfuddin
  • Masyhudzulhak Djamil
  • Iman Santoso

DOI:

https://doi.org/10.32832/jm-uika.v6i1.19

Keywords:

market management, Tohaga Market, traditional market

Abstract

The purpose of this study was (a) analyze the factors that affect the internal and external PD Tohaga market in the development of market management in Bogor, (b) formulate a development strategy selection market management, and (c) to establish priority in the development strategy of market management.
The results, it is known under the total customer perceives PD Pasar Tohaga performance in managing the market is still low, while a high level of customer expectations. Strategis factors which became a major force and has the highest relative importance is the equity of local government through the budget and the availability of assets in the form of 24 traditional markets are ready to be developed. The main drawback strategic factor and has the highest relative importance is the large number of residents of Bogor Regency. Strategic factor threats that have the highest relative importance is the implementation of quality standards are difficult to meet in the retail traditional markets.

References

Bappeda Kabupaten Bogor. 2010. Laporan Keterangan Pertanggungjawaban (LKPJ).

David, F. 2007. Strategic Management: Concepts and Cases. Eleventh Edition. Person International Edition. New Jersey.

Gaperz, V.G. 2004. Perencanaan Strategik untuk Peningkatan Kinerja Sektor Publlik-Suatu Petunjuk Praktek. PT Gramedia Pustaka Utama. Jakarta.

Hubeis, M dan Najib, M. 2008. Manajemen Strategik Dalam Pengembangan Daya Saing Organisasi. PT. Elek Media Komputindo, Kompas Gramedia. Jakarta.

Kinnear, TC and Taylor JR. 1991. Marketing Research : An Applied Approach. Mc Graw Hil Book Company. Singapore.

Koler. P. 2007. Manajemen Pemasaran. Edisi Bahasa Indonesia. Alih Bahasa Benyamin Molan. Edisi 12 Jilid 1. PT. Indeks.

Kuncoro, M. 2008. Strategi Pengembangan Pasar Modern dan Tradisional. Kadin Indonesia.

Nazir, M. 1999. Metode Penelitian. Ghalia Indonesia. Jakarta.

PD Pasar Tohaga, 2012. Rencana Kerja dan Anggaran Perusahaan Tahun 2016. PD Pasar Tohaga Kabupaten Bogor.

Peraturan Daerah Kabupaten Bogor Nomor 19 Tahun 2008 Tentang Rencana Tata Ruang Wilayah Kabupaten Bogor Tahun 2005-2025.

Susda (Sensus Daerah). 2007. Laporan Keterangan Pertanggungjawaban Akhir Masa Jabatan (LKPJ-AMJ) Bupati Periode Tahun 2003-2008.

Tampubolon, M dan Sukmaningrum, P.2007. Analisa Kepuasan Senior Market Terhadap Kualitas Layanan di Hotel Bintang 4 dan Bintang 5 DI Surabaya. Jurnal Manajemen dan Kewirausahaan, Vol.9, No.2, September 2007: 135-143.

Tjipto, Fandy. 1998. Strategi Pemasaran. Penerbit Andi Yogyakarta.

Umar, H. 2005. Riset Pemasaran dan Perilaku Konsumen. Penerbit PT. gramedia Jakarta Utama bekerjasama dnegna Jakarta Business Research Center (JBRC). Jakarta

Downloads

Published

30-08-2018

How to Cite

Mahfuddin, M., Djamil, M., & Santoso, I. (2018). Traditional Market Management Strategy (Case Study: Markets and Market Ciawi Jasinga In Bogor Regency). Jurnal Manajemen (Edisi Elektronik), 6(1), 27–35. https://doi.org/10.32832/jm-uika.v6i1.19

Issue

Vol. 6 No. 1 (2015): Jurnal Manajemen (Edisi Elektronik)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).