Factors Influencing Muslim Community in Medan City Choosing Electric Bus Services
DOI:
https://doi.org/10.32832/jm-uika.v17i2.23256Keywords:
muslim community interest, electric buses, economic factors, service factors, maslahah, green transportationAbstract
This study aims to analyze the factors influencing the interest of Muslim communities in using electric bus services in Medan City. It adopts a quantitative approach with a causal-associative design, using questionnaire data collected from respondents and analyzed through multiple linear regression. The study examines three main factors, namely economic, service, and maslahah factors, in shaping public interest. The findings reveal that all three factors have a positive and significant influence, both individually and simultaneously, with service factors emerging as the most dominant determinant. These results indicate that public interest in electric bus usage is shaped not only by practical considerations such as cost and service quality but also by value-based motivations related to environmental sustainability and social welfare. The study implies that efforts to increase the adoption of electric buses should be carried out through an integrated approach that combines affordable pricing, improved service quality, and the strengthening of environmental and social awareness.
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