The Influence of Business Management Capability, Social Media Utilization, Access to Islamic Financing, and Islamic Business Ethics on Business Success
DOI:
https://doi.org/10.32832/jm-uika.v17i2.23332Keywords:
business management capability, social media usage, Islamic financing access, Islamic business ethics, business succesAbstract
This research investigates the impact of managerial competencies in business administration, the application of social media platforms, availability of Sharia-compliant funding, and adherence to Islamic entrepreneurial principles on the performance of micro, small, and medium enterprises (MSMEs) operated by students at UIN Sumatera Utara. Employing a quantitative methodology with an associative framework, the study drew upon a sample of 97 participants, determined via Cochran’s formula for populations of indeterminate size. Primary data were gathered using a structured questionnaire based on a five-point Likert scale, with subsequent analysis conducted through multiple linear regression techniques facilitated by SPSS version 27. The results demonstrate that each of the four independent variables managerial competencies, social media application, Sharia-compliant funding access, and Islamic entrepreneurial principles exerts a statistically significant positive effect on MSME performance, both in isolation and in combination. An Adjusted R² coefficient of 0.682 signifies that these factors collectively account for 68.2% of the variability in business outcomes, with the residual 31.8% attributable to extraneous influences not examined herein. These outcomes underscore the critical need to enhance administrative skills, maximize social media engagement, expand Sharia financing opportunities, and uphold Islamic ethical standards to foster the long-term viability of student-initiated ventures.
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