Vol. 17 No. 1 (2026): Jurnal Manajemen (Edisi Elektronik)

Articles

• The Influence of Entrepreneurial Education, Entrepreneurial Self-Efficacy on Entrepreneurial Intention Mediated by Entrepreneurial Attitude in Students of Bengkulu University

  Armelia Yundarti, Nasution

  1-18

  •   This article have been read 246 times,  downloaded 319 times FULLTEXTPDF

• Organizational Commitment as Moderator of Adaptability and Loyalty on In-Role Behavior among Gen Z’s Female Employees Worked in Manufacturing

  Hajar Asna, Ariston Edward Aritonang, Dedi Muhammad Siddiq, James Tembo

  19-33

  •   This article have been read 235 times,  downloaded 304 times FULLTEXTPDF

• The Role of Perceived Organizational Support and Interpersonal Justice in Shaping Affective Commitment Among Gen-Z Employees The Mediating Effect of Intrinsic Motivation

  Yongki Yuda Prawira, Diva Zahra Nirvana, Dedi Muhammad Siddiq, Tho Alang

  34-54

  •   This article have been read 299 times,  downloaded 297 times FULLTEXTPDF

• The Influence of Social Media Content Experience on Purchase Intention of Electric Vehicle Through Brand Engagement, Brand Awareness, Brand Image, and Brand Attitude

  Fransisco Leo, Margaretha Berlianto

  55-70

  •   This article have been read 331 times,  downloaded 335 times FULLTEXTPDF

• Marketing Strategies to Increase Seller Interest in the Cuan Market Event Organizer in Surabaya

  Madona Diadora, Yuniardi Rusdianto

  71-87

  •   This article have been read 122 times,  downloaded 232 times FULLTEXTPDF

• The Influence of Brand Awareness, Price, and Product Quality on Purchase Decisions with Social Media Marketing as a Moderator A Case Study at D’Coffee Cup Merr Surabaya

  Dina Irawan, Nurhadi

  88-103

  •   This article have been read 166 times,  downloaded 219 times FULLTEXTPDF

• The Influence of Job Stress and Workload on Cyberloafing The Mediating Role of Job Satisfaction

  Faishal Farras, Praningrum

  104-119

  •   This article have been read 138 times,  downloaded 181 times FULLTEXTPDF

• Analysis of Satpol PP's Communication Management on Horizontal Conflicts in West Java

  Awang Darmawan Putra, Kiki Esa Perdana, Rosilawati Hasanah, Ilyas Nafil Rizqullah, Septia Melati Puteri

  120-134

  •   This article have been read 101 times,  downloaded 117 times FULLTEXTPDF

• Factors Affecting Salesperson Performance The Case of Fast-Moving Consumer Goods

  Ni Cening Nicky Prasada Gayatri, Wanda Artabella Kurniawati, Yoga Angka Wijaya, Anita Maharani

  135-149

  •   This article have been read 215 times,  downloaded 135 times FULLTEXTPDF

• Optimizing the Health Dimension Program in the Human Development Index to Improve Human Resource Quality in the Kediri City

  Muhammad 'Abid Yardan, Endah Kurniawati

  150-160

  •   This article have been read 165 times,  downloaded 116 times FULLTEXTPDF

• Brand Equity as Mediator in the Effect of Viral Marketing and Online Reviews on Impulsive Buying of Fashion Product

  Nurifa Laksmitasari Azizah, Hasna Widya Pratiwi, Nanang Apriliyanto

  161-179

  •   This article have been read 145 times,  downloaded 170 times FULLTEXTPDF

• The Impact of Social Media Marketing, Consumptive Behaviour, and Financial Self-Control on the Financial Well-being of Students in Medan City

  Ahmad Albar Tanjung, Nurhayati, Muliyani

  180-192

  •   This article have been read 234 times,  downloaded 299 times FULLTEXTPDF

• Customer Loyalty Through Word of Mouth, Service Quality and Customer Satisfaction as Intervening Variables

  Dwi Gemina, Palahudin, Robyansyah roby

  193-208

  •   This article have been read 200 times,  downloaded 153 times FULLTEXTPDF

• AI–Tree HR Model Tree HR Personality Assessment for Strengthening Garuda Transformation School Human Resources

  Amir Tengku Ramly, Zainuddin Iba, Santi Lisnawati, Reni Sinta Dewi

  209-219

  •   This article have been read 120 times,  downloaded 112 times FULLTEXTPDF

• Implementation of Green Human Resources Management (HRM) Practices in PT Unilever Tbk's 2024 Sustainability Report

  Echa El Sabhet; Endah Kurniawati

  220-229

  •   This article have been read 787 times,  downloaded 485 times FULLTEXTPDF

• The Effect of Asta Brata Leadership and Organizational Culture on Employee Commitment Through Job Satisfaction at The Pratama Sidhi Sai Clinic Badung Bali

  Dian Efriliana, Yeyen Komalasari, R Tri Priyono Budi Santoso, I Wayan Ruspendi Junaedi

  230-244

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• Innovation Utilizing AI-Based Virtual Assistants for Employee Training and Development

  Tri Cicik Wijayanti, Aditya Dandy Firatama, M Jamal Abdul Nasir, Aji Saptaji

  245-255

  •   This article have been read 114 times,  downloaded 135 times FULLTEXTPDF

• The Effect of Risk Management on the Financial Performance of Insurance Companies in Indonesia

  Hana Fitri Rahmadhani, Putri Nurluthfi Azzahra, Farah Margaretha Leon

  256-267

  •   This article have been read 192 times,  downloaded 164 times FULLTEXTPDF

• The Impact of Credit Risk, Capital Adequacy, Liquidity, and Efficiency on Return on Assets in Indonesian Banking

  Sparta, Aura Nanda Safhira

  268-289

  •   This article have been read 140 times,  downloaded 193 times FULLTEXTPDF

• Strategic Institutional Strengthening Through Horizontal Integration Among Smallholder Dairy Farmer Organizations: SASPRI Region Bogor Case Study

  Warcito, Uding Sastrawan, Anita Ristianingrum, Dahri, Muh Faturohman

  290-299

  •   This article have been read 122 times,  downloaded 130 times FULLTEXTPDF