Perencanaan penerimaan peserta didik baru di SD Islam Azzuhra

Abstract

Planning is a systematic process that plays an essential role in achieving educational objectives and ensuring effective school management. This study aims to analyze the planning, organizing, implementation, and controlling processes of new student admission management at SD Islam Azzuhra. A descriptive qualitative approach was employed, with data collected through observations, interviews with the principal, teachers, and parents, and documentation analysis. The findings indicate that teacher quality significantly influences student enrollment, supported by continuous professional development programs that enhance instructional quality. School branding through social media, effective communication, and parental satisfaction also strengthens public trust and increases admissions. The planning process is conducted systematically through needs analysis, resource assessment, budgeting, and promotional strategies. Organizing is implemented through standard operating procedures and role distribution, while student development emphasizes academic achievement, character education, extracurricular activities, and the tahfidz program. Although student records are managed effectively using manual and digital systems, alumni data management and documentation still require improvement.

Abstrak

Perencanaan merupakan proses sistematis yang berperan penting dalam mencapai tujuan pendidikan dan mendukung efektivitas pengelolaan sekolah. Penelitian ini bertujuan menganalisis proses perencanaan, pengorganisasian, pelaksanaan, dan pengendalian dalam manajemen penerimaan peserta didik baru di SD Islam Azzuhra. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara dengan kepala sekolah, guru, dan orang tua, serta studi dokumentasi. Hasil penelitian menunjukkan bahwa kualitas guru berpengaruh terhadap peningkatan jumlah pendaftar melalui pelatihan yang berkelanjutan untuk meningkatkan kualitas pembelajaran. Citra sekolah diperkuat melalui strategi promosi di media sosial, komunikasi pelayanan yang baik, dan kepuasan orang tua. Perencanaan PPDB dilaksanakan secara sistematis melalui analisis kebutuhan, evaluasi sumber daya, penyusunan anggaran, dan strategi promosi. Pengorganisasian dilakukan berdasarkan SOP dan pembagian tugas, sedangkan pembinaan peserta didik difokuskan pada prestasi akademik, pendidikan karakter, kegiatan ekstrakurikuler, serta program tahfidz. Dokumentasi dan pengelolaan data alumni masih perlu ditingkatkan.